If you don't understand what Franklin Electric was saying in SteveKW's link, let me point it out. In SOME 3 phase distribution sysyems in the US, the utility uses a transformer configuration called "open delta" where they only need to supply 2 of the 3 phases, and reference the 3rd phase to ground. This saves the utility the cost of the 3rd primary wire which can be significant in far-flung areas, but it is not necessarily good for the motor since the voltage is usually slightly unbalanced. Couple that with the naturally small amount of unbalance inherent in AC motor windings and you can get in trouble. If you "roll" the phases as Franklin suggests, you can often match the motor's unbalance with the line's unbalance, thereby achieving better performance.
How that applies to your situation is that in the process of reversing your motor, you may aggravate any system unbalance conditions that were corrected in the original phase sequencing, so your motors could conceivably run hotter in reverse. This however would only apply to being hooked up to an open delta utility source. For any other service connection, OperaHouse is absolutely correct. And as far as I know, other countries do not use open delta configurations, however maybe some other members can shed light on that.
corrosivo has a good point as well. How hot is hot? It's all relative. Many people assume that if the frame is too hot to leave your hand on it, it is in trouble. That's a poor test method, because most insulation designs will allow temperatures far in excess of what humans can tolerate.
Unless you are considering very large specially made medium voltage motors, I would not worry about what brupp mentioned. 99.999999% of all 3 phase motors are designed to cool themselves in either direction. The arrow on the case is often there just to show the normal direction of rotation when A-B-C phase rotation is applied or is applied after installation to indicate proper rotation for future service personnel.
"Venditori de oleum-vipera non vigere excordis populi"