Are you actually transporting half full cups of water or just using that as an example.
Maybe look at what sushi restaurants do for their revolving conveyor of food....
Or restaurants when you place the tray on a moving conveyor.
I think though this is the sort of thing that needs some experimentation as there seem to be many variables involved (weight of the cup, friction, how full the cup is, whether a truly "smooth start / stop can be applied ( see flywheel issue below) final speed of the conveyor etc)
You probably need a big flywheel on the motor drive so that it can't accelerate or decelerate very quickly.
How fast does the conveyor go when it reaches max speed?
Is there an issue in doing this ramp up / down over 10 seconds, or 20 or 30?
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