A 3-phase motor doesn’t need to be stopped before reversing (of course it’s desirable, but not necessary). The magnetic field is able to stop the rotor and start the reversing procedure. Some cares must be taken.
Certainly it demands an extra current drawing, that is not higher than the peak current of a regular start (there is no higher current than the regular start current). The difference is that reversing a moving rotor demands more time (and not more current) than reversing a stopped rotor. Don’t forget that a 3-phase motor will operate at the rated current only when the rotor reaches the rated RPM.
To operate 3-phase motors (no frequent starts) you need to use na AC-3 type contactor. But reversing operations in rotatig sets is a condition involved by AC-4 category. Few manufacturers really produces AC-4 type contactor. Actually, AC-4 contactors are oversized AC-3 ones. Chose an AC-3 contactor that is 2 or 3 times the rated contactor for the same motor in regular conditions of starting. Reversing running motors is not so critical for the contacts of the contactor, since the start current in a reversing procedure will be basicaly the same of a regular start. The motor’s stator is the one that suffers most the risk of being damaged, followed by the contactor’s coil (and not the contacts, when oversized). A forced refrigeration is interesting, stators with better insulation windings, as well.
Using external resistors may be good or bad: they will reduce the current, but will do the same with motor’s torque, thus avoiding the rotor to reach its intended new rotation, making the “peak current condition” longer. Sizing all that stuff is not that easy.