There is no "rule of thumb" for the maximum size of an individual spread footing. Consider the size of wind turbine tower ftg.. Let me explain my personal preferences;
-For building type structures if the total area of individual spread footings is less than around 30 % of foot print area of the structure, the selection of individual spread footing type is OK,
- If the footing area around 40% of bldg area, a combination continuous + combined ftg could be feasible..
- If the footing area more than 60 % of bldg area, raft foundation will be more feasible..
For industrial bldgs with large span, if distance between individual ftgs less than ftg width, continuous ftg will be more feasible..
I remember one project ( coal power plant), we preferred box type mat foundation to reduce the effective bearing stress.
finally,if you tell me your superstructure, the design loads, soil conds .. i may tell you the applicable foundation type..