What are these bearing "failures"?
If a warm shaft expands axially against 2 identical bearings they both die.
The "correct" location for the fixed bearings will abso,utely vary with application. What is important is Axial shaft growth should never result in bearings fighting each other on one shaft OR between the driving and driven machines
The axially fixed bearing should go at the end that can least afford axial growth, and the floating bearing must be set so that it will not be axially restrained while in operation.
If the coupling has limited axial expansion capabilities (unfortunate coupling choice) then the fixed bearing should go near the coupling, being sure the coupling gap starts centered or biased to prevent the driver/driven shaft ends ever bump or the coupling axial compliance is exceeded.
If there is close fitting shrouding and the fan is in a hot process then keeping the fan wheel axially positioned at operating temperatures may be most important, and the axially fixed bearing belongs near the fan wheel, with the wheel centered, and still with the couping gap set to accomadate all intended axial shaft expansion.