Peregrino7,
There really is no right answer to this one. Like most other engineering problems, the air velocity in a cooler is a question of what is most appropriate for the application. The "typical" values as given by Mr. 25362 are somewhat reasonable, but only as "typical". Probably 99% of all air coolers (that is, finned tube air-cooled heat exchangers) have between four and six rows of tubes. It is a rare and weird application that would use more than this, but it does happen.
Let me throw in my two cents on the what is typical. Most cooler programs actually work with air-side mass velocity through the net free area of the cooler bundle. Since tube pitches, tube diameters, and fin configurations vary all over the place, rules of thumb are good as a starting place or for estimating purposes. That said, the most typical configuration you are likely to see in process coolers would have a 1" tube, 2-3/8" triangular tube pitch, and aluminum fins about .016" thick spaced at 10 fins/inch. In this configuration, the actual net free area is almost exactly 50% of the face area. Most coolers have an air-side mass velocity in the range of 5000 to 6000 #/hr-ft^2. (or 2500-3000 #/hr-ft^2 of face area).
Some manufacturers like to use a lot of fan horsepower to keep the capital cost down, and may use velocities of over 7000. However, the capital cost savings of such designs are at the expense of great operating cost. However, this may be necessary where there are severe limitations on plot area, say on offshore platforms.
In some noise-sensitive applications, the opposite is true. The mass velocities may need to be cut to half the typical values in order to slow the fans(s) down enough to keep them really quiet. Such coolers have much more capital cost, but the operating cost is extremely low.
It's a tradeoff that has to be considered for each application. As in any heat transfer problem, there is an infinite number of solutions. Some are much better than others. The trick is to figure out what works "best" for each one.
Regards,
Speco