Radiography of a section this large will be expensive, time consuming, and will not likely yield anything you don't already know...you have voids. It will show the "far side" rebar, but you likely know where that is as well.
Low frequency ultrasonics or other similar scanning techniques would be less expensive and can be used to locate larger interior voids. Will be good substantiation if you reject the column.
Efflorescence is simply and indication of excessive moisture moving in and out of the concrete. It can indicate that your concrete is more permeable than desired. It has little effect on the concrete or the performance of the column structurally, but can more quickly allow carbonation of the concrete to greater depths, thus increasing the potential for rebar corrosion if exposed.