ccorsi,
You answer your question a little more directly, the equations used for air-cooler are the same as for shell and tube exchangers on the tubeside only. However, since they usually have fins on the outside of the tubes, you need a new set of formulae to calculate the extended surface area, fin efficiency, etc.
The Hudson program mentioned above works reasonably well, but uses fixed heat transfer coefficients (based on the bare tube area) as pointed out by gunnarhole. Remember that the tubeside coefficients are very much dependent on velocity, and therefore, available pressure drop. If your situation requires very low pressure drop, you would probably want to adjust the heat transfer coefficient downward.
The question of motors and fans is related to the overall face area, rate of air delivery, static pressure, etc. Most process coolers have two fans per bay, and approximately 40% fan coverage (fan area/face area).