To me this isn't a retaining wall in the regular sense of the word. Based on that section, it is a building wall, retaining soil. There is almost zero likelihood that the building would be removed but that wall would remain standing since the building frames into the wall. Design each diaphragm for the forces it will see, give them a load path to the ground, and then all you are doing is designing a 20ft tall wall with soil pressure, and a 10ft wall with soil pressure, or a continuous uneven two-span wall with soil pressure if you would prefer. Either way, I would not be designing this as a 30ft tall cantilevered (or tied back) retaining wall that must stand alone.
Really without a full plan view indicating the length of this wall between potential support (shear) walls, we can't know for sure what are possible solutions.