I've played around a little to see if there is a "quick and dirty" way of doing this, and this is what I've come up with.
Start with a worksheet having four columns:
Phase, Way_No, Amps, Load_Name
Red 1 98 Kitchen
Yellow 1 7 AC Fan
Blue 1 44 Motor
Red 2 1 Small Motor
Yellow 2 150 Big Heater
Blue 2 22 Compressor
etc.
If you now select just the data in "Amps" and "Load_Name" columns and sort in either ascending or descending (doesn't matter which) magnitude of "Amps", the load will become reasonably balanced across all phases. You can have three cells displaying the individual phase totals as a check.
This really only works if the loads are spread fairly evenly across a range. If, for instance, the highest load is ten times larger than the next highest load, then the balance obtained will not be acceptable (probably).
I would suggest that you try it on several of your own typical real load figures and see how it turns out.
Let me know how you get on!!
(I'd probably need to use VBA to do anything much more sophisticated).
Brian