Older Ball bearing L10 life equations carry that load^3 function. It is not really wear related, but a prediction of subsurface fatigue and spalling.
If the lube viscosity is high enough for the rpm and bearing geometry, Elastohydrodynamic (EHD) lubrication and full surface separation is achieved, and there is no wear of the ball and races.
If the equivalent load is low enough, ( FAG says CO/8, SKF publishes fatigue load limits) and lubrication conditions are good then the bearing life can be "infinite".
If your ball and roller bearings are actually wearing, there is likely something wrong with the lubricant or its cleanliness.
Surface distress from wear, or just non EHD conditions can induce surface fatigue at otherwise modest bearing loads, and cause failures when the life >could< be "infinite."
There are some who don't buy the infinite life theory,
but I don't think many deny that at lower loads and with good lube the l10 life calculations are an order of magnitude or more too conservative