Wow. They have discovered the transformer!
They claim their box of tricks modifies the reactances of certain loads. I'm still wondering about the validity of this claim - the rotor reactance as seen from the stator does change as slip changes, and slip in turn will vary with voltage. I would expect that any savings achieveable by a simple reduction in voltage could equally be had by choosing the right size motor in the first place.
I'm wondering why I might want to be running at a voltage around 218V, instead of a nominal 230V, as they claim I should be. Perhaps I want dull yellow lamps which last forever, motors which run hotter than necessary, and heating elements which take longer to reach setpoint. But really, I don't.
Possibly the harmonic and some of the power factor improvement is an incidental result of phase angle controllers running at a smaller delay angle (longer conduction angle) to compensate for the lower voltage?
I also wonder if they have considered that there is a huge installed base of 415/240V equipment within our aging industrial base, and much of that could already running 4.2% below nominal voltage if it is fed from the LV public utility supply, thus obtaining some of the pseudo-benefits of voltage reduction. A lot of hazardous area certification for motors in invalidated by operation outside of [±]5% of nameplate voltage - something else to think about!
With all that said, my domestic supply actually rides high, sitting at about 244V this evening. Maybe I need one of these things!
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If we learn from our mistakes I'm getting a great education!