An open web joist is like any other structural member....it can be part of your design. Here are a few considerations I would make....
1. In an open structure, your uplift might be higher so make sure your chord bracing accommodates this. The Steel Joist Institute provides recommendations for bottom chord bracing for uplift. If the structure is typical of gas station canopies, the upper structure will be exposed and a ceiling/soffit that looks nice will be used on the bottom of the structure. This requires bracing of the top chord as well since there will be no deck diaphragm.
2. Corrosion is an issue. There are lots of nooks and crannies in open web joists that do not get properly covered with protective coatings. Make sure the joists are properly protected from corrosion.
3. The connections can be either welded or bolted, depending on the way you want to design it. Either can work if properly designed.
4. Be aware of lateral loading. Most canopies have a reasonably large exposed face at the roof level. This presents relatively high lateral wind loads, inducing moment at the column bases unless you use knee braces. Keep in mind that the columns are also often used for drainage, so deterioration of the column cross-section can be expected unless proper methods are used to mitigate this.