I don't know if its required (provisions for plain concrete v/s r/f concrete portions of the code) but for me personally, I always provide reinforcing. Concrete is going to crack.....that's a given. When it cracks, you will only be engaging the amount of uncracked concrete that's still attached to your structure. I'm sure some folks have done it (meeting the provisions of chapter 22), but I never use unreinforced concrete.
I also think about the provisions of ACI that have been added regarding cracked concrete and the use of anchors. Not that this applies here....but that the whole basis for that addition, the way I understand it, is that concrete is definately going to crack, and as a result, this should be taken into consideration when designing anchors to concrete. From a big picture standpoint, doesn't that imply we ought to reinforce all concrete?
I guess what I'm getting around to is that its always in good practice to provide reinforcing....in my opinion. I am uncomfortable that there's even a plain concrete section in the code.
Also, the way I read ACI 318, Chapter 22, is that really, plain concrete isn't counted upon as doing much of anything structurally. In other words, the plain concrete must either 1. Be supported itself by soil or structure that will provide adequate support for the plain concrete itself. 2. Must be in compression under all load circumstances or 3. Wall or pedestals (which have additional restrictions in their own portions of chapter 22). Its my opinion, from a big picture review of chapter 22, that, we need to be reinforcing concrete. I can't think of a reason why I'd want to not reinforce something.....as the cost is small to do so.