ljr,
Based on your last posting, it sounds to me that all you are doing is describing an orthotropic elastic behavior. You are using the terms Ixx/Iyy to describe the ratio in bending behavior between the two directions, but in reality the Ixx/Iyy concept is (in my view) getting in the way of the underlying discussion.
For a unitary-dimension slab modeled with shells, the stiffness effects due to geometry (the 'Ixx' and 'Iyy', for lack of better terms) are the same in both directions. The difference in bending stiffness is not geometric, but rather material. (In your case, it is due to a difference in material orientation in the orthogonal directions--a difference in 'E'). The bending stiffness in both directions is dependent on these geometric and material values (what we are calling Ixx,Iyy, Ex, and Ey). So the bending stiffnesses are Kx=Ixx*Ex and Ky=Iyy*Ey
However, Ixx=Iyy (on a per-unit basis). Therefore, what is changing is not the Ixx and Iyy values, but rather the Ex and Ey values. The Ixx and Iyy issues are superfluous to the whole issue, as it boils down to merely being an issue of orthotropic elasticity.
One final note (so as not to further confuse the issue)--my above description is a simplification of what is happening, but is correct. The stiffnesses are dependent on the values of E integrated over the section, so that the precise calculation of this stiffness for reinforced concrete involves integrating the various material (concrete and steel) moduli over the cross-section of the element. However, based on the postings, it sounds as if the general approach is to describe this effect with an augmented Young's modulus. Within that assumption, the above directly describes what is happening. My earlier posting regarding discrete modeling of the reinforcement rods would take into account this integrated effect directly.
I hope this clarifies things (rather than further confusing)
Brad