Here's an analog to the termination resistor using water waves:
When water waves hit the sides of a pool or a bulkhead, they reflect back into the water.
When waves crash onto the beach, the energy is dissipated and there is little or no reflection.
An unterminated cable looks like the hard pool wall. The resistor acts like the beach and dissipates the energy.
You get maximum energy transfer into the resistor when the cable impedance matches the resistor impedance.
Such resistor installations are recommended with most electrical waveguides. They are commonly installed residentially on cable TV systems -- those little blank caps are actually resistors. Sometimes, if you don't use the resistors on cable TV wiring, the reflectances can cause ghost images in the TV picture.