Peter, I guess you are talking about sidewall rubber? If you are, the compound used will already contain a certain amount of wax + other chemicals (antioxidants and antiozonants) to delay the onset of cracking and weather checking. Washing with hand-hot soapy water will be sufficient to remove the wax film. Do not remove the wax with solvents as these will draw the existing wax and the chemicals out of the rubber. You can use normal car wax on the sidewalls. Do not apply wax to the tread, as this will change the wet/dry braking characteristics for the worse.