For me, it is not intuitive.
It wasn't for me either, which is why I wasted* half a day looking into it.
For me the non-intuitive part was that the longitudinal curvature at the mid-span of a very long slab must be close to zero, so how can there be a longitudinal moment?
I re-intuited it by imagining a very long slab (if we build it round the Equator it will be effectively infinite) simply supported on the two long sides. If we now cut a unit length slice of the slab with frictionless cuts of zero width there will be no change in the state of the cut slice, because there is zero shear transfer across any transverse section, and the slice is still restrained longitudinally.
If we now increase the width of the cuts to allow the two cut faces of the slab to rotate; the base of the slab will expand in the longitudinal direction, and the top will contract. This will tend to reduce the transverse stresses, due to the Poisson's Ratio effect, so the slab will deflect downwards to maintain moment equilibrium. The transverse bending moment at mid-span will always be wL^2/8, and the maximum transverse stresses will always be wL^2/8/(d^2/6), to maintain moment equilibrium, but the deflection will increase (to 5wL^4/384EI), depending on the Poisson's Ratio. For a Poisson's Ratio of zero the longitudinal moment would have been zero before the cut, so the deflection would already have been 5wL^4/384EI; for any positive Poisson's Ratio the deflection (before the cut) would have been less.
The Poisson's Ratio effect provides an effective prestress in the longitudinal direction. This does not reduce the transverse bending moment (which is controlled by the applied loads), and hence does not change the transverse stresses, but it does reduce the vertical deflection.
* Not really wasted.
Doug Jenkins
Interactive Design Services