Permanent magnet lifters consist of permanent magnet(s) in conjunction with a magnetically soft material (e.g., Iron). The magnet is fixtured so it can be moved or rotated to bring it into contact with the iron when the device is on; or moved/rotated away from the iron to turn the device off.
There is usually a small amount of attraction from the iron when the device is off, because of residual magnetism. Usually this is not noticable.