If I were contracted to make parts with that value in the GD&T FCF, I would be sending out a RFI to clarify that block because it's not something I've come across in the ASME spec (from which the GD&T is derived [or ISO if applicable]) and because I see nothing that TELLS me that the perpendicularity is referenced to the length of the object. I don't even see the length in that view, so at the least, the length should be in the same 'eyeful' if it is to be referenced by a FCF.
And which length? The length of the point of the face alone, or the perpendicular distance from the extent of the face to the intersection with the referenced Datum A?
This is why standards exist, to be blunt.
If this print is 100% in-house use, you'll have to train everyone 'domestically' on /what/ your standard is, as well as how to apply it, and document that standard so new people can be trained. Of course, if you use the widely adopted ASME/ISO standard callout methods, which still offer great latitude to do things "your way" in their language, you have a chance of hiring people who DON'T need training on using/reading GD&T (or minimal training) and you will already have a very robust book on usage, definitions, etc. Additionally, you'll be able to access existing knowledge-bases on the internet such as this place. However, if you "roll your own" standard you will be without assistance as no one outside your room will know what you're supposed to be doing.
_________________________________________
NX8.0, Solidworks 2014, AutoCAD, Enovia V5