I think the big problem is this "The Commission was also aware of fraudulent misuse of the mark on products that did not comply with the standards, but that this is a separate issue."
Every education regarding safety regardless of whether it is was a electrical or machine safety one I have been to since we entered EU, where mostly all teachers have been from the former Swedish safety institute.
Always start by pointing out the differences between the CE marking and how it looks and how it is not suppose to look.
And that products that do not meet the standard where the label "CE marking" is also included may not be sold bought or used on the EU market.
There are several incidents every year with products from the Chines market that don't meets the standards, mostly electronics and electric, with fires and electrical chock as a result both bought on line or in stores.
They are of course taken of the market, it's the importers responsibility to se to that the products meets the standard.
I also saw that CCC stands for China Compulsory Certificate.
Best Regards A
“Logic will get you from A to Z; imagination will get you everywhere.“
Albert Einstein