RacerXXX
If the logo is a ACAD drawing, you can import the file in SW and create an SW block. This block can be inserted in your drawing format.
If the logo is an image (bmp, jpeg, tif...), do not Insert/Object. Open the image in an image editor, select Edit\Copy (in the image editor), pick a point in the SW sheet or format, select Edit\Past (in SW).
In the second case, be carefull with the file size.
Regards