EDSTAINLESS makes a good point. I agree that you don't want long-term exposure to high levels of the chloride ion.
I also agree with COOLINGTOWERSRUS that BCDMH is a ,ore versitle product with good results. I'm in the southeast -natural pH levels here run too high for effective cooling water treatment using chlorine without the use of acid. With BCDMH Bromine is the primary component, Chlorine is a very small component - only used to oxidize the Bromine. DMH is a stabilizer. Ozone can also be used to oxidize the Bromine sidestream, but a stabilizer is still needed to prevent the formation of bromates.
A Poly Quat would be a great product to shock the system with since Algae is stated to be a problem. The Poly Quat would need to be feed in dose to achieve the recommended 2-12 PPM active ingredient.
The makeup water in many cities in my part of the country has an ORP of over 600mv - simply due to pretreatment in order to meet drinking water standards. Thus, running an ORP with an upper limit of 600 wouldn't be terribly unreasonable for an oxidizing biocide feed program.
Your location, makeup water quality, the amount of sunlight your tower recieves, schedules, flow rates, low flow areas, the type of windborne debris you're exposed to, and any existing metalurgy/corrosion problems, will dictate what a successful water treatment program is for you. For example if you're using free cooling or have SWUD units - you'll need to set a schedule so that those systems periodically receive flow with treated water so that you don't end up with a MIC (Microbiologically Induced Corrosion)problem coming from units that were supposed to save money by improving energy efficiency. Interview several water treaters in your area, ask other facility managers who thay use and how they like them. A good water treater can design a program to work with whatever circumstances you present. A cookie cutter approach just isn't prudent considering the cost of the capital equipment involved.