1/4-Hard and 1/2-Hard do not indicate cold workings of 25 & 50%, respectively.
Rather, these terms are relative to the maximum hardness achievable by cold working, i.e., Full Hard or simply Hard beyond which fractures appear in the edges. Although, there are higher hardnesses than Hard:
For rolled Cu & brass sheet,
1/4-hard ~ 10.9 % reduction in thickness;
1/2-hard ~ 20.7 % reduction in thickness;
3/4-hard ~ 29.4 % reduction in thickness;
Hard ~ 37.1 % reduction in thickness;
Extra hard ~ 50.1 % reduction in thickness;
Spring ~ 60.5 % reduction in thickness;
[several more spring grades exist].
From Metals Handbook, vol. 2, ...Non-Ferrous (9th edn.), p. 248.
A more complete listing is given pp. 248-251 of same, and the current official list is in ASTM B601, 'Standard Classification for Temper Designations for Copper and Copper Alloys—Wrought and Cast.'
Note that there are combinations of cold work, partial stress relief, annealed tempers dependent upon grain size, solutionized, precipitation-hardened & quenched hardened tempers for Cu & Cu-based alloys.