The antenna tuner idea is, as you suggest is a good solution where the driving frequency absolutely must remain fixed at a spot frequency. But it would be a far more complex solution to implement in a practical way.
In this application, as with induction heating, and ultrasonic transducer driving, slewing the drive frequency to match the load will be far simpler and much easier to implement.
The idea here is that at resonance, the tuned output tank voltage and current will be in exact phase, and also the circulating energy in the tuned tank will reach a definite peak amplitude at exact resonance.
If you feed back a sample of the circulating tank energy, the circuit will self oscillate wherever the loop gain is highest, and the total energy will continue to build up in increasing amplitude until something either self limits (saturates) or something self destructs.
There are two different approaches to going about this, the analog way, and the digital way.
Both are practical, but one may suit you better depending on what hardware you have, the power level, and personal preference.
The analog way would probably involve a commercial linear "brick" power amplifier suitably impedance matched into a tuned tank circuit.
How to suitably couple the RF into your plasma load either with an "E" field or "H" field, (or possibly both), is way beyond my expertise. But a suitable resonant tank with suitable Q will be required regardless of how it is driven.
Just realize that 100 watts with a tuned Q of 300, is 30,000 circulating volt/amps, so either the tank voltage or tank current, or both, are going to be respectably large.
The tank tuning capacitor will need to be up to the job.
Either a ceramic transmitter "door knob" cap, or an induction heating tank capacitor would do it.
Your tank components, and how you match your "brick amplifier" into it depends on the impedance of your plasma load and tank L/C ratio. But I am sure you already know all of this.
The tank losses need to be kept low, having a 100+ watt loss in a 30Kw tank is not unlikely, you then may need 200 driving watts, not 100 driving watts. So do not specify any higher tank Q than is absolutely necessary to couple power into the plasma load. Tank Q's of 5 to 20 are much more normal for radio transmitters and induction heaters.
Anyhow, you want to arrange for maximum feedback amplitude at resonance, and either tapping off the voltage peak, or the current peak from the tank should not present any problem with 30 circulating Kilowatts.
Now what is needed is a variable gain linear amplifier with a wide dynamic range.
Maybe at 1Mhz an analog multiplier?
The feedback voltage goes through the variable gain amplifier stage back into the input of your brick power amp.
Wide band circuit noise will be sufficient to tickle your tank into ringing. And the variable gain amplifier will initially be at full maximum gain, and the oscillation amplitude will rapidly build up over a few cycles.
What is needed is something to measure the RF amplitude, and control the loop gain, such that the system oscillates at whatever power output you require, adjustable over a very wide dynamic range.
Basically that involves an RF rectifier to measure RF amplitude, a dc control voltage from a potentiometer, and an integrating error amplifier to ramp the variable gain stage up and down in gain.
It will oscillate away merrily, and you can control the power level precisely with your potentiometer.
The digital approach involves a voltage controlled oscillator switching some MOSFETs that drive current through your resonant tank on each half cycle.
This too will shock your tank into ringing, and a sample of the ringing tank energy is used to phase lock the voltage controlled oscillator to the tank resonant frequency.
To start up reliably, the voltage controlled oscillator needs to be reasonably close to the expected tank resonant frequency, at least within a 2:1 range either way.
It will quickly pull into lock, and away you go..
Tank oscillation amplitude still needs to be controlled, and that can be done by pulse width modulating the drive to the tank.
Either approach works.
The analog way will be more suitable for relatively low power levels, with a linear power amplifier, and 100 watts is not a lot. It will be much simpler to get going, and potentially have fewer design issues to think about.
For several Kw, or tens or hundreds of Kw of RF power, a switching amplifier is going to be the method of choice hands down every time.