Put you best engineer face down on the copy machine. Push COPY. Voila! Instant engineer.
Seriously, though, finding and getting good talent is hard. In addition to where and how you look, you also need to persuasively sell the advantages of your firm and your location. In my current position, I'm not involved with hiring, but I have been in the past. At most now, I may refer someone to our company or suggest one of our managers pursue someone.
I live and work in Fresno, California (population 500k±; metro area population 1M±). We have a quite a few negatives to overcome (some real, some perceived) and this can make it difficult to attract good professional talent from outside the area. We are in the San Joaquin Valley in central California, but most people seem to prefer the coastal areas like San Francisco, Los Angeles, and San Diego. Fresno gets hot in the summer (not Phoenix hot, but only one notch below; our max is 115°F) and we often get dense fog in the winter. The south half of the San Joaquin Valley is one of the worst air basins in the country, but it's not nearly as bad as it was when I was in high school in the mid-1970s. Most of our Valley communities are below average economically compared to the rest of California, crime is a bit higher, etc.
Now, selling hat one: We have a lot of positives, too. We generally have a much better salary to cost-of-living ratio than the rest of California (including much more affordable housing), lower development densities, far less congestion, a good university, some good school districts (not all, of course), etc. Find the right community and school district in our area, get a house with a nice yard (a pool is a necessity here, not a luxury), and it's a much better environment to raise a family than a bigger and more congested city. Also, we are not devoid of "culture" (as the big city folks claim) even though we have fewer offerings than the big cities. In addition, Yosemite National Park and King Canyon National Park can be reached in one hour, Sequoia National park in less than two hours, and Pinnacles National Park in about two and a half hours. The first three national parks are in the Sierra Nevada mountains, which offer endless recreational opportunities besides the national parks. So, easy access to excellent mountains is one of our best selling points for people like me who prefer mountains to the beach. But, if you really must get to the beach, 2.5 hours will get you to Monterey. Morro Bay, Avila Beach, or Pismo Beach, which makes an easy day trip or an easier long weekend.
So, with regard to location, you need to do the same analysis to put your city's best foot forward and a similar analysis for your firm.
Now, about finding your prey. At this point in time, it seems that nobody advertises professional jobs in the newspaper anymore and I see very few few such ads in the big industry magazines like ENR and Civil Engineering. You can certainly put "help wanted" ads on your company's website, in Craigslist, etc., but this is a passive approach that requires people to find you. It's hit-and-miss. That being said, my previous job (2015-2017) was the result of me searching and finding an opening on the company's website.
However, all my other jobs in engineering were the results of the employer using some sort of active approach and I think that's where you need to devote the most effort. Here is my experience:
- Summer internship at Caltrans. Caltrans listed nine openings for civil engineering students through the university's job placement center, but more importantly made direct contact with the chair of the Civil Engineering Department about the openings. The chair passed it along to his professors, but also contacted several of us directly and suggested we apply.
- First job out of college: The local manager for a multi-office firm contacted one professor at my university (who happened to be my advisor) asking for good candidates. My advisor passed this along to three of us, two of us applied, and I was hired.
- Second job: Personal contact (a friend from high school).
- Third job: The firm found me via a client.
- Fourth job: Personal contact (back to the firm I was at out right out of college).
- Fifth Job; Company website (the one above)
- Six job: Personal contact (an ex-coworker finally convinced his boss that they needed somebody with my experience).
I know people who have been "snatched" through participation in professional organizations, a chance meeting at a seminar or conference, etc. I know people who have been hired via contact by a search firm (I almost was one time). Every so often, I get a letter from one of the smaller cities near San Francisco offering insane amounts of money to work for them. I'm not interested, but somebody will bite.
I don't know what will work best for you, but you will see from my experience (and I know others with similar experience) that personal contact is often the best approach. Who do you know in the area that would be a good fit and is looking to move? Any contacts from college who might be willing to move to your area? And so on.
I realize that my essay is long on anecdotes and short on specifics, but I hope something here will help you out.
Fred
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"Is it the only lesson of history that mankind is unteachable?"
--Winston S. Churchill