airline development has always been a high risk high capital requirement venture. The JSF is nominaly going to lockheed , but I saw on the Dutch TV a few months ago a whole media circus about joining in or not in the overal development and fabrication costs of the JSF. The discussion centered on the local fabrication on some items of the JSF , to give local dutch engineers and blue collar workers work. They finally settled on an agreement with Lockheed : euro's against a piece of the pie in the total EPC project , so that the price per plane would go down , given the higher number of planes to be fabricated , even if the development and production had to be scathered internationally.
That 'US JSF project' seems to become pretty international , given that the Germans and British now are also discussing a similar agreement to replace all their combat aircrafts , if parts of it is totally subcontracted to their respective country , leading to a still decreasing cost per plane for everybody involved.
Airbus has never been intended to make any profit up until recently , when it was 'privatised'. It has been a financial black hole for most of his career , only meant at developping a new european integrated airspace industry from the ground , with local blue and white collar jobs in the end run , instead of unemployement benefits draining the treasury. The fabrication process dispersed over many european countries is a perfect example on how inefficient a production process can be organised , but 40 000 people over 10 european countries are now directly employed by Airbus , not counting all the subcontracted items that are also allowing 1000's other to have a living. Not a bad achievement , considering that they now have 50% of the worldwide civil aircraft business in their pocket , versus zero 30 years ago. The result of long term political decision making on a supranational level.
Airbus says that they now have over 125 firm orders for their new A380 superjumbo , orders being firm because already having received a formal down payment , which is an unicum in the civil aircraft history , given that the plane doesn't even exist and doesn't even have done a single test flight. The salesmen of Airbus must be pretty convincing , or the clients believing that the project must be technically doable and of absolute necessity for their future market requirements. I personally think it will be a good commercial succes for Airbus , given that the general manager stated that the break even development costs were estimated around 50 planes sold. Only the future will show who was right , but given from where Airbus did come , I wouldn't bet against it too rapidly.