Or looking at it another way, if on occasion you use a very high peak of energy, but not all the time, they must supply the infrastructure CAPABLE of supplying that peak energy to you. But if they are only charging you for average energy, they would have to charge you, and everyone else, more to cover the cost of keeping that peak capacity in reserve and available at all times. So instead, they only charge those that USE the peaks.
Conversely, some are also now offering discounts in some areas for those who shift their peak energy use to off-peak times, such as at night, so that they have more capacity available to supply all the ACs running on hot days. That's going on here where I live. From 7PM to 7AM, we pay roughly 1/3 of the rate we pay from 7AM to 7PM (I think, I'm not looking it up right now).
"Will work for (the memory of) salami"