The only way I can think is to measure the voltage gradient at different injected current frequencies into the ground.
I worked for some time on substation earthing systems design, and we used to model the effects on a software computer package called CDEGS. Generally what you find is a very sharp voltage gradient in the ground in the vicinity of the earth rod. The gradient is obviously dependent upon the soil resistivity, but is much sharper than say for an earth fault at power frequency.
In the UK we would not go to such elaborate methods of testing, generally we work to a total impedance of no greater than 10 ohms. The provision of lightning protection to buildings is really to ensure the safe discharge to earth in the event of a strike. You can never guarantee that it will protect life.