TB-
An incandescent light bulb emits energy primarily in the ultraviolet (UV), infrared (IR), and visible portions of the electromagnetic spectrum. The portion of the total energy in the UV region amounts to practically nothing. The portion of the total energy in the visible portion is typically less than 20%. The portion of the total energy in the IR portion is typically >80%. As for flourescent bulbs, the proportions are tilted further towards the visible and UV portions of the spectrum.
The heat emitted is dependant on the surface temperature which depends on:
A. the temperatures, locations, geometries, and finishes of nearby objects,
B. the surface area of the bulb,
C. the power consumed by the bulb,
D. the emittance of the bulb's surface finish, ideally determined over the visible and IR bands, and
E. altitude (density).
With no air forced over the bulb, then you have natural convection cooling. In that case, the surface temperature will also depend on the bulb's orientation with respect to gravity and the available airspace for air plume development.
With forced air over the bulb, then you have forced convection cooling. In this case, the surface temperature will also depend on the airflow distribution around the bulb's (velocity and temperature).
As you can see, there are many variables and they all play together to influence the surface temperature.
To answer your question more directly, blowing air over the bulb may dramatically lower the bulb's surface temperature. By lowering the surface temperature of the bulb, you may have a dramatic effect on nearby objects. Naturally, the more air you blow over the bulb, the closer the surface temperature comes to the air temperature.
Lastly, by using high emittance/low absorptance finishes on nearby objects and by providing them with good heat sinks, you can keep those object temperatures to a minimum.
The only way to really know what kind of temperatures to expect is to do some handcalculations (the equations are non-linear and will require iterative solution methods using a spreadsheet program, math program, or the like). If the problem is critical, get an experienced thermal analyst to look at the design with a CFD (computational fluid dynamics) code. He will need to be empowered to get the information he needs to do a reasonable simulation so he/she will need funding to determine (by research and test) emittance and relectance (absorptance=1=reflectance) values of candidate surface finishes for the nearby objects.
It sounds like you may need the help of a thermal guy. Good luck!