JIR... I agree with your 30 degree. The 45 degree is applied when dealing with punching in concrete slabs. For the soil, the situation is always tricky. First of all, you better not count on its backfilling advantages if there is a possibility of excavation in future. For industries, there is allways such a possibility to reach underground utilities. The degree of backfill cone you use, depends on the type of excavation for manufacturing the foundation. If you excavate in a compacted soil with nearly vertical walls, the back fill will act with the wall angle. If you excavate a large area and bury foundations after construction, then you may keep your 30 degree criterion.
A tension column most of the times appears either when earthquake forces affects the structure, or as a reverse action of an adjacent long span with heavy loads (e.g. consider three columns which are connected by a beam with rigid connection with two dramatically different span lenfgthd and weights) . For the first case, you will be under the trouble with your overturning checks most of the times. If second situation is made a tension column, it would be a good idea to see if a vertical roller type of beam-column connection can be made, so that it gives the beam to move slightly upwards, but not downwards. Obviously you have to check for the frequency of such upwards movements and its acceptability