The designs of the kind are carried out in sophisticated softwares like HTRI and HTFS.
This is a typical air cooled heat exchanger, wherein the air is being heated with hot water.
The coil configuration is the most important aspect. Depending on the flow of the hot water, you could have multiple passes on the tube side. However, the area of heat transfer is bound to be high due to large resistance observed on the cold fluid side.
Generally, as I have observed, two of the dimensions (Cross sectional area) of the flow is fixed and the length can be adjusted to suit the area required.
All the best.