This is a pretty general question on design, so .... In general the design is based on the size of wire used, distance between poles, code requirements/clearance considerations (higher voltage=more clearance), total line length, wood or steel structures, lower voltage/cable/telephone underbuilds, etc.
As you can see there is a lot to take into consideration. Even with more details from your end I don't know how much help I can provide as far as rules of thumb.