I've been involved in a similar controversial topic, high does ion implantation. As with the cryogenic treatment, for a long time people knew it worked to increase wear resistance (and other properties, even corrosion resistance), but did not quite understand why. So they made up reasons. Since nitrogen was the most common element implanted, they came up with the view that the implantation hardened the surface by forming nitrides. Nice try, but 1) you get better performance implanting with inert gases; and 2) the nitrogen is found in only the first 0.1-0.2 microns, whereas the effective case depth is closer to 10 microns. There also was the theory that the implantation added compressive stress the surface, which gave it better wear characteristics. So, we used glancing angle x-ray diffraction to measure the change in stress in implanted surfaces. We found no evidence that an increase in the compressive stress had any effect on wear resistance.
The Russians finally solved the problem by doing the obvious -- looking at the surface beyond the depth of penetration of the ions. They found the structure greatly altered, down to depths of 200 microns or more. Within the "case depth" region, i.e., the depth to which the improvements were known to extend, they found large changes in both the volume and character of dislocations. It's theorized that the changes are caused by either diffusion of dislocations formed in the implanted region, or are created by high strain levels cause by the implantation. Both theories predict that ion implantation would not improve the wear resistance of aluminum, which is in fact the case.
The bad news is that despite over fifty refereed journal papers supporting the Russian work, there are still proponents of the technology disseminating the previously-disproved theories as to why it works. The effect is to make is appear to be some sort of magic, and this makes it very difficult to gain support from serious people with serious money. I suspect the same is happening in the cryo treatment field. You can show people extensive data on wear performance of cryogenically-treated brake disks, but until you can explain why the process does what it does, backed by solid experimental data published in refereed journals, and accepted by the cryogenic treatment community, you'll have problems expanding the business.
Jim Treglio
Molecular Metallurgy, Inc.