Capitalism*. The bicycle drives are a means of production- the direct shaft of work of a single cycle does whatever, grinding corn, generating electricity, turns an AC compressor or fans a banker. Part of the proceeds from market sales for fiat currency compensate the cyclist and the profits are used to purchase the desired product of combined cycling effort. If the rider provides the bike, and uses a phone app for on-demand staffing, you could call it CyclUber, or Blyft.
*the side effects of capitalism are widely known and broadly denied at the same time.