I have designed cantilever, buttress & counterfort walls up to 10 m depth.
Checking several designs (some years ago), the optimum maximum height for a cantilever wall was about 6 m (about 20 ft). After that, counterfort or buttresses.
Counterfort if you require an open area (for a spillway with water, or for a loading area where you require a clear floor with no obstructions).
Buttress is usually cheaper (fins are in compression, not tension) for the same height compared with counterfort, however, a counterfort has the additional earth load on the the heel slab for overturning efficiency.
You really have to do the sums for your local conditions (local construction costs, type of backfill, cost of materials etc etc).
As far as design is concerned (for the front wall of counterfort & buttress walls), use 'Moments & Reactions for Rectangular Plates' a water resources technical publication 27.
Have a look at my answer to flat plate design in thread181-27567 for more info (for a rectangular tank).
As far as loads are concerned, why not design the wall for an extra 0.5 m or 1 m of fill (also checking on angle of repose of the fill material etc) to take care of construction loads? This method is acceptable (& relatively easy), in some bridge codes (abutment wall design).