Simply stated, it is statics, assuming the wire sags in a parabolic form is easier to do manually, or using a catenary curve for a more exact analysis. The loads on the wire, temperature and initial tension all affect the resultant load on the tower.
ALCOA's SAGTEN program is one of several programs that deal with wire sag and tensions. There are also many books addressing the subject...Structural Engineering Handbook, by Gaylord & Gaylord; The Catenary & Overhead Lines, by Sagline Inc. (914-248-8001?); RUS Bulletin 1724E-200 to name a few.
For a level span, the tension at the point of support is equal to the horizontal tension plus the unit weight of the conductor times the sag in the conductor (T = Th + Wc*S).
That's a five minute answer to a week long seminar.