I remember reading once that, ideally, the "bell" should do more than just curve away from the mouth of the intake, as seen in the photo you referenced. I read that the optimal shape is for the edge of the "bell" to curl back on itself rather than simply stop in mid air. I'll try a (greatly simplified) drawing...
[tt]
__ __ _ _
/ \ / \ \ /
| \ / | vs \ /
\__| |__/ | |
| | | |
| | | |
[/tt]