We are generally in the $1000 to $1200 (US) range here in the coastal plains area where I practice, and borings are done for each project. Consequently we don't get a lot of residential work. No problem.
To those firms who insist on providing loss leader services to contractors and make it up on other services, you have no concept of what you are doing to our profession. Remember, when you give a contractor a price, that's what he thinks its worth. If he thinks a site investigation is worth $65, the next guy that comes along has to spend $300 just re-educating him. It is a disservice to your competition and to the profession in general. Those are the people who should be going to work flipping burgers...not the ones who try to hold the ethics and stature of the profession.