There is no "80% rule", that's just how it ends up. ALL breakers are rated to carry 100% of their design amps, the difference is in the way they are used.
Conductors for continuous loads must be sized at 125% of the rated load. Then because breakers are sized to protect those conductors, the breaker ENDS UP carrying no more than 80% of their rated amps (80% is the inverse of 125%). If you put a breaker in a switchboard or panelboard, it is NEXT TO other breakers that all generate heat. Standard circuit breakers cannot exceed a maximum of 50°C temperature rise at the wire terminal connection at 100% rated current in 40°C in open air. So because the panel manufacturers know that the breakers are never going to have to carry more than 80% of their load continuously, the panel design uses that fact with regard to spacing and temperature rise of the equipment as a whole. (That by the way is why when you buy a "100% rated" breaker, it is always in a stand-alone enclosure or cubicle with no other breakers or power devices in the same space.)
How does that apply to IEC breakers used here in North America? None of this changes based on the origin of the breakers. If the GEAR is listed with those breakers inside, then they will END UP being used at 80% capacity just like any other switchboard or panelboard mounted breaker. If the gear is NOT listed to use them, you can't use them anyway, regardless of being at 80% or 100% of their rating. If you are building a custom control panel with breakers in them, you will be bound by the same temperature rise requirements of the breakers in your equipment design, so unless it is in OPEN AIR, the same constraints are put on you. Here in North America, those are reflected in design standards like UL or CSA. Are the IEC rules based on the same principles? I believe they are, but that is best answered by those more familiar with IEC.
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