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New professional website to be developed.

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starflex

starflex

Materials
Joined
Oct 17, 2015
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40
Location
AU
Good morning / afternoon / evening all,

Quick one. We work for an organization and we are a group of Engineering consultant, operating primarily in the welding field (inspection / supervision / welding engineering).

We have of the plainest and meaningless website you can imagine, and we would really, really like to revamp it completely. We have the funding to afford a professional web developer but... we need some ideas for the content, layout, etc.

Do you have any hint / website / reference that you came across at some point, and we can use to have the "a'ha!" moment for our website too?

Thank you in advance!
 
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You need to start with more strategic questions before you jump into website design.

What is your objective with the website? Marketing to new clients? A digital business card for existing clients? Recruiting portal for new staff? Become an industry "hub" for ideas? Show off and make your staff feel good?

Don't sink the time and development cost into a website upgrade simply out of fear of missing out. In a lot of the engineering consulting world, a website sees very little traffic, and has very little impact on the overall business.

----
just call me Lo.
 
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starflex,

What is wrong with a website being simple? You want to show everyone what it is you do. You want search engines to rate your site highly.

The problem with a lot of sophisticated, graphic sites is that they must be maintained by highly trained web developers. I suspect that a lot of the eye candy out there is done to impress other web developers. If these are not your customers, that is not a good thing.

I claim that the HTML language is simpler to learn than the user interface of most graphic web editors. You maintain the website yourself. You have immediate and absolute control over the content. A web spider can easily ignore 15K of JavaScript, but why should it? If the website's title and h1 tags contain identical text, the description and keyward tags are filled in and the first paragraph on the page contains content, it must be a serious page that should rate high in a web search.

Get someone to help you with the Cascading Style Sheet (CSS), and you should be fine.

--
JHG
 
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