Specialty Structural Engineering Firm Marketing
Specialty Structural Engineering Firm Marketing
(OP)
Just wanted to get some feedback on what people have had success in marketing a specialty structural engineering firm. I have about 6 to 7 clients at this point, but would like to expand that to about 10 to 12. My firm provides structural engineering services to steel fabricators and contractors. I have done cold calling without much bite. I have tried sending brochures, but nothing really happened with that. Should I try setting up face to face meetings? I am also finding out that most fabricators now have their own engineering staff. Any insight would be greatly appreciated.
Thanks,
Val
Thanks,
Val
RE: Specialty Structural Engineering Firm Marketing
I've always found that establishing a relationship of trust based on a client's needs is the most effective means of marketing engineering services. Face to face is a must.
When is the last time you bought a service based on a brochure or telemarketer?
RE: Specialty Structural Engineering Firm Marketing
Tim Chung
Mechanical Designer, CSWP
www.kinderdesign.ca
RE: Specialty Structural Engineering Firm Marketing
RE: Specialty Structural Engineering Firm Marketing
While much of the original business has slowed, the overall business is steady because the companies that had cash are finding this is a good time to do small projects. This model can only be sustained for so long and we are constantly meeting to develop new business avenues.
Face to face relationships are essential and doing good work for one client does mean something to both the client and word of mouth.