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significance of yellow to caterpillar

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tha89sx

tha89sx

Automotive
Jun 13, 2007
40
just wondering what the significance is to them?
i now see john deere excavators are yellow, the older backhoes by deere were yellow.

is there any significance to the yellow color?

other than branding.
 
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Everyones (John Deere, Cat, Case, etc, etc) Industrial line has been Yellow since long before I can remember. O.K O.K. so Case was more of an orangish yellow.
I think Mike is correct. In fact I think they call it 'High Visibility Yellow'.
 
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