I design trussed towers very regularly (bucket elevator and catwalk support, not transmission towers). Typically square in plan view, not uncommonly rectangular (aspect ratio never really more than 2 when it happens). The towers have struts every ten feet, so for wind analysis it gets broken into 10 sections, with a 5 foot section at the bottom and top. Using 29.5 (ASCE 7-10), I calculate the force at each strut level. qz varies with the elevation of each strut. Cf is defined in 29.5-3. There's even a modification for diagonal wind on a square tower. At any rate, after determining the force at each strut level, if I'm analyzing in an analysis program, I split the force into 1/4's and apply that to each node.
As far as your wind load companion image, it's not saying to NOT apply it to the rear face, just that you're calculating the total force by summing both faces (hence why I divide it by 4, as noted above). Unless you're dealing with a VERY short tower, the actual wind pressure on each member will not be a major contributor to the member sizing, as resisting the OT moment will control the design (typically).
Now then, you haven't actually stated what the purpose of your trussed tower is. Transmission lines? Industrial facility? Grain co-op?