What he said.
An eigevector (modeshape) x is a solution to Ax = Lambda*x
If Ax = Lambdax is true than A*c*x = Lambda*c*x will also be true (since both sides scale linearly with c) and c*x is also an eigenvalue... so you can see the eigenvalue is only determined to an arbitrary multiplicative constant.
You can take the modal solution (eValues, eVectors) and combine thenm with an assumed excitating force to compute a total solution as a weighted sum of modes... the weighting factors also called participation factors take the normalization into account and the calcualted magnitude of each weighted modal response should match the real world to the extent your model is accurate.
What do you mean by "actual value". Can you describe your experiment and comarison some more?
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(2B)+(2B)' ?