No one company can provide the best drill. Material, hole tolerance, depth of hole, machine being used, type of coolant and quantity of holes to be drilled will effect the drill choice.
We use several manufactures and types of drills. Carbide insert are great for larger holes in most materials, but different insert shapes and configuration have a major impact on performance. Coating work well on higher volume work, but may not be justifiable all drilling applications. Flute geometry is another area that is application driven. When looking at different manufactures styles, remember they are in the business to sell tools, so some of the information provided will tend to be to their benefit.