Landing the interview is essential in a resume, you want to present yourself in a verbage that the employer is looking for. People are like old whores, they want to hear they are pretty, so you want them to read what they want to hear. It is unfortunate, but that's what gets the interview.
A good reference of such language can be found in the adds in government positions identifyng duties, web sites of large firms can be good references.
Keep in mind, that your employer will be using your resume to get projects, so a well written resume with "government" style language that uses eloquent verbage describing your work is a plus.
You need to interview the company while being interviewed, and NEVER go an employee-owned company (partial or whole). As the work goes down, guess who gets the ax? the non-owner that you are of course.
You must find out who you will be reporting to, if you are a structural engineer, make sure that your boss will not be an architect. There is nothing worse than working for someone who cannot evaluate your work.
Remember, you never lie, you just stretch the truth.