This is a really annoying problem because you have to get fairly specific to control all the install variables:
First decide how you're telling them what they need to install. Are you giving them a cable length to install? An installed horizontal tension? A variety of installed tensions depending on the temperature?
Check your loading based on the cable weight, the weight of the attached load, the weight of any icing, and wind. Some people like putting bird allowance on too. I mostly just like saying bird allowance.
In addition, you have to account for temperature variations. You'll install at some temperature and then later it will get warmer and colder. The former increases your sag and decreases your tension while the latter does the opposite. For a distribution line you'd normally do this with a sag chart. You have a chart that tells the installer what sag and/or horizontal tension it's supposed to have at a given install temperature so that at the hot and cold temperatures the sag and tensions are what you expect them to be. In general, you'll set all your variables like this:
Determine your maximum allowable sag. This occurs after creep and at your hot temperature. So you set your tension or cable length based on this condition and based on your sag. If you're using steel rope or something, creep isn't as big a deal as it is with overhead conductors. With this case, check where your wind is going to push your cable to horizontally if there are clearance issues. This will be your biggest swing case.
Now that you've got your start point, look at it with your minimum temperature, ice, attached load and some/all the wind. This generally gives you your worst case design load.
Take that load, apply it to the pole. Check the pole structurally and for deflection. Get your baseline moment. Design your embedment to take that moment as per the reference I provided. Note that utility pole designs tend to deflect by amounts that would be crazy in most situations structural engineers would be involved with. If those aren't acceptable in this case, you may have to look closer at your embedments.
That reference actually goes into utility pole design in general, so you probably want to look through it. In standard installs it's pretty easy because everything's generally been tabulated by someone, but when you start trying to do anything even a little non-standard there's a lot to get your head around.