If you are doing a static stress analysis, use of strain energy (density) would be directly related to stress. Consequently, there would be no obvious advantage to using strain energy (density) over stress in a static analysis.
If you are doing a modal analysis, however, there are no applied loads, and as a result, there are no stresses. Analysts use strain energy density, as it will give them insight into what elements on the model have the greatest deformation normalized to the element volume. Optimization of the model could therefore involve an evaluation of the strain energy density for several modes, and removing material from the structure with low strain energy density and adding material to the structure in regions of high strain energy density. This is how a typical optimization/sensitivity analysis is performed on a model.
I am not familiar with the term "energy norm". Can you please elaborate?
pj