Modulus of subgrade reaction is a unit of pressure divided by a settlement - lbs/sq. in per inch of deflection.
So a modulus of 75 pci would mean that you have a soil that will deflect 1 inch for every 75 psi that's placed on it (I believe the standard is a 30 inch diameter test plate).
The "spring" that you use in a structural model supported by the soil would be a value of lbs/inch or kips/inch...where your spring would represent a particular area - say 1 square foot of a footing...
The spring value would then be:
75 pci x 1 sq. ft x (144 sq. in / sq. ft) = 10,800 lbs/inch
So if you had a 3' x 3' footing - you could use a grid of springs under the footing based on a presumed soil modulus. The springs on the edges would have 1/2 the spring value, the springs on the corners would have 1/4, and the interiors would have full value.